Methodology

We offer a full range of classical market research services, including:

A. Consumer research

Interviews
Either face-to-face, via the phone or a via a postal questionnaire with a representative selection of individuals from a target group relevant to our client's business. The approach can vary between:
 

• An omnibus survey where the costs are shared by a group of sponsors with a common interest in the same subject, or
• An exclusive survey conducted confidentially for a single sponsor.

Depending on objectives, an interview can last just a few minutes or can take 2-3 hours and are usually supported by IT applications.

Panel Research
Investigation of single persons, households, enterprises etc. over a longer time period often monitoring changes in attitudes, habits and opinions.

Psychological Market Research
Open exploration using qualitative interview and depth-interview techniques

Media Research
Market research of broadcasting, television organizations and publishing data in order to understand consumer behaviour and reactions.

B. Industrial Market Research
Generation of information for decision-makers in the capital goods industries by conducting B2B market research on a regional or sometimes global scale.

Typical clients are the manufacturers of machine tools, industrial equipment and infrastructure specialist. 

The work can either be a single study basis or the systematic and continuous observation, analysis, diagnosis and forecasting of the market development & competitive situation.

Focus: predicting trends & demand, as well as assessing and benchmarking management and competitveness.

C. Trade Research
Analysis of the trade & distribution structures relevant for a corporate division using the wholesale and retail trade to market its products via outlets such as supermarkets, superstores, chains etc.

Topics include:

• Location assessments and development of trade studies
• Planning & inventory of retail locations and superstore
• Consumer research - e.g. end-user needs & expectation
• Improvement of trading locations, service & other criteria
• Upgrading of location
• Expansion of catchment areas
• Internationalization/Globalization of Chains

 
D. Psychological Research

•  Photo Collages
  
  
• Collage selection, creation and application of extensive pictorial material by consumers, managers, employees to assess latent opinions relating to specific issue or product.
  
  
• Range of application for photo collage techniques
  
  
• Market research
• Customer survey
• Customer retention management
• Competitor analysis
• Employee interviews
• Staff choice
• Image analysis
• Culture
• Product development
• Pricing issues
  
  
• Optional Usage of Photo Collage Techniques
  
  
• Identification of unconscious feelings & sensations, attitudes and wishes during discussion of the pictorial material
• Speech and thought analysis

E. Staff Profiling

Possible fields of application: 

• Supporting evidence when considering promotion and/or by new appointments
• Analysis of the the attitudes and opinions of existing employees already situated in the enterprise
• 'Potential' analysis of different individuals
• Optimization of teams and assistance with conflict potential
• Career planning
• Appplication testing and identification of further education needs 
• Coaching sessions for selected persons

 

F. Workshops & focus Groups

• Workshops

• Focus Groups
  
• Group discussions with approx. 6-12 participants conducted with the assistance of a moderator
• Qualitative approach to delve into opinions, value attitudes, attitudes
• Potential fields of application
• Product development
• New product launches
• Product modification and adaptation

 

G. Usability Research

For example, for the systematic examination of the usability of: 

• Web sites
• Consumer 
• and, technical products